Art Direction

Branding

Strategy

Web Design

Licensing

Art Direction
Brand Fonts 設計

Growth & Strategy

YEULA™

YEULA™

Protect what you create. Scale what you build.

© Curated Licenses ビジュアル
(YEULA® — 01)
Design. Copyright. Tech.
© Curated Licenses ビジュアル
Design. Copyright. Tech.
© Curated Licenses ビジュアル
Design. Copyright. Tech.

Real design is more than just look and feel.

We bring together art direction, founder advisory, brand positioning, and intellectual property strategy to protect your hard work, and plan strategy together on scaling your value.

© Featured Projects プロジェクト
(WDX® — 03)
Creative Development
© Featured Projects
Creative Development
© Featured Projects プロジェクト
Creative Development

With over 15 years of experience as a founder, licensing strategist, art director, and brand consultant, I have represented more than 350 designers worldwide, reviewed over 370 EULAs, built ventures valued at $5m for equity investment discussions, and delivered creative work that attracted a $20m private equity fund while my company was still pre-revenue.

© Capabilities サービス内容
(WDX® — 04)
Digital Execution
© Capabilities サービス内容
Digital Execution

Services

(4)

Precise

Structured

Focused

Visual Language

01

Art Direction

We create original visual worlds for brands. Campaigns, content, and creative direction that is distinctive, intentional, and built to be remembered.

02

Founder Growth

Personal strategy for founders combining business thinking and creative execution. The same approach that built ventures pitched at $5m and attracted $20m private equity attention.

03

Brand

We design custom typefaces exclusively for your brand so you never look like everyone else. Own your visual language completely across every market and touchpoint.

04

Intellectual Property

We create bespoke licensing agreements that protect your copyright, assert your rights, and give your business the legal foundation it needs to scale with confidence.

Art Direction

We create original visual worlds for brands. Campaigns, content, and creative direction that is distinctive, intentional, and built to be remembered.

Founder Growth

Personal strategy for founders combining business thinking and creative execution. The same approach that built ventures pitched at $5m and attracted $20m private equity attention.

Brand

We design custom typefaces exclusively for your brand so you never look like everyone else. Own your visual language completely across every market and touchpoint.

Intellectual Property

We create bespoke licensing agreements that protect your copyright, assert your rights, and give your business the legal foundation it needs to scale with confidence.

Art Direction

We create original visual worlds for brands. Campaigns, content, and creative direction that is distinctive, intentional, and built to be remembered.

Founder Growth

Personal strategy for founders combining business thinking and creative execution. The same approach that built ventures pitched at $5m and attracted $20m private equity attention.

Brand

We design custom typefaces exclusively for your brand so you never look like everyone else. Own your visual language completely across every market and touchpoint.

Intellectual Property

We create bespoke licensing agreements that protect your copyright, assert your rights, and give your business the legal foundation it needs to scale with confidence.

YEULA BACKGROUND プロフィール
(YEULA® — 01)
VISUAL THINKING
YEULA BACKGROUND プロフィール
VISUAL THINKING
YEULA BACKGROUND プロフィール
VISUAL THINKING
Man Back Pose
Black Man
Woman

15+ years building brands, protecting IP, and advising like-minded individuals across art direction, custom brand fonts, licensing strategy, value leverage, and rapid growth. 

15+ years building brands, protecting IP, and advising like-minded individuals across art direction, custom brand fonts, licensing strategy, value leverage, and rapid growth. 

We work personally with founders and brands who know that design, typography, technology, and intellectual property aren't separate disciplines. They're the same strategy

© Experience エクスペリエンス
(YEULA® — 01)
Digital Craft
© Experience エクスペリエンス
Digital Craft
© Experience エクスペリエンス
Digital Craft

P

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P

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l

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.

Man On The Chair

Global

Creative Collabs

Studio

Creative Partnerships

Yeula™

2026 - present

Founder

London & NYC

Typerium®

2017 – 2024

Founder

Remote

HypeForType

2011 - 2023

Founder

Remote

AKQA

2011 – 2012

Art Director

London

DDB London

2011 - 2012

Senior Designer

London

Yeula™

2026 - present

Founder

London & NYC

Typerium®

2017 – 2024

Founder

Remote

HypeForType

2011 - 2023

Founder

Remote

AKQA

2011 – 2012

Art Director

London

DDB London

2011 - 2012

Senior Designer

London

Yeula™

2026 - present

Founder

London & NYC

Typerium®

2017 – 2024

Founder

Remote

HypeForType

2011 - 2023

Founder

Remote

AKQA

2011 – 2012

Art Director

London

DDB London

2011 - 2012

Senior Designer

London

© Testimonials レビュー
(YEULA® — 01)
Real Feedback
© Testimonials レビュー
Real Feedback
© Testimonials レビュー
Real Feedback

"Alex is a legend creative and a pleasure to work with. He is never happy with his work and is always pushing bigger ideas and the overall design forward, giving it 200% effort every time. The sort of freelancer you cant afford to let go. It's no secret how much of a future star Alex can be and I cant wait to work with him more on bigger and better projects!"

Andrew Jones

Future Deluxe (Founder)

"In the truest sense of the word, Alex is a designer. He's a strategist, a communicator, an inventor a thinker and, most importantly, a doer. He innately understands that the world needs to be improved and made easier so people can live richer, more satisfying lives. Because of this, he strive to understand and maximise the role he can play in that societal betterment, and bring about products and services that enable people to reach their potential. That's a Designer."

James Hilton

AKQA (Founder)

"Alex is fantastic. Nice guy and fantastic team player. His attention to detail is brilliant and he always goes that extra mile to do things that one step above the rest. He is reliable, consistent and trustworthy. His design skills are brilliant."

Kate Campbell

Global Talent Acquisition

© Awards アワード
(WDX® — 07)
Selected Honors
© Awards アワード
Selected Honors
© Awards アワード
Selected Honors

Awards

(1)

Awwwards

CSSD

Framer

Dribbble

(1)

Innovation

Gold Award for Innovation in Media & Publishing (Corporate Livewire 2025)

Black Man
Woman Glasses

(1)

Innovation

Black Man
Woman Glasses

(1)

Innovation

Black Man
Woman Glasses

Clients

(3)

© Brand Partners パートナー
(WDX® — 08)
Creative Teams
© Brand Partners パートナー
Creative Teams
© Brand Partners パートナー
Creative Teams
© SERVICES ヘルプ
(YEULA® — 01)
FAQs
© SERVICES ヘルプ
FAQs
© SERVICES ヘルプ
FAQs

FAQ.

Clear Deliverables. Honest Answers. 明確.

01

Do I need a lawyer to get a EULA?

02

What makes a bespoke EULA different from a template I can find online?

03

Can you design a brand font that works across international markets and non-latin scripts?

04

How long does a custom typeface take to design?

05

What does your art direction process look like from brief to delivery?

06

What does founder growth advisory actually involve is it consultancy or hands on?

06

Can you handle more than one service at a time for example font design and IP strategy together?

Do I need a lawyer to get a EULA?

What makes a bespoke EULA different from a template I can find online?

Can you design a brand font that works across international markets and non-latin scripts?

How long does a custom typeface take to design?

What does your art direction process look like from brief to delivery?

What does founder growth advisory actually involve is it consultancy or hands on?

06

Can you handle more than one service at a time for example font design and IP strategy together?

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